Search Engine Marketing Webinar – April 2013

Replay of “Why Search Engine Marketing is Important For Your Business” webinar presented by ZAG Interactive Director of Marketing, Michelle Brown. Visit www.zaginteractive.com to learn more.

One thought on “Search Engine Marketing Webinar – April 2013

  1. garylparas

    Great explanation. Below is the summary of my understanding about SEM. Can anyone tell me if this is right? Thanks guys..

    "Search Engine Marketing (SEM) is a form of internet marketing that brings traffic and visibility to your website from search engines such as Google, Yahoo or Bing. The types of SEM are Search Engine Optimization (SEO) and Search Engine Advertising (SEA). SEO  is a process of gaining traffic from free or organic listing on search engines and SEA is a process of gaining traffic by purchasing ads on search engines, it also referred to as pay-per-click (PPC) marketing (such as Google Adwords)."

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